Jennifer Lopez, 53, feels so good because she takes care of her skin

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Jennifer Lopezshared a new video to her JLo Beauty Instagram page on Tuesday.The 53-year-old looker wore a white dress as she talked up her new Booty product which she says will make a woman's body look different instantly.And she added that it is 'all about confidence' for women which she hopes to provide with her products that she made with the help of 'chemists.' New Jenny: Jennifer Lopez shared a new video to her JLo Beauty Instagram page on Tuesday Glow:The 53-year-old looker wore a white dress as she talked up her new Booty product which she says will make a woman's body look different instantly'The power of JLo Beauty… now for body. #JLoBody is a clinically tested, high-performance skincare line for the body that delivers results you can instantly see and feel — and they just get better over time.'The day before she postedtwo new images to her JLo Beauty Instagram page.

The siren, who was enjoying her birthday celebration in Europe with her new husbandBen Afflecklast week - was seen in a black once piece swimsuit that highlighted her impressive figure.'When developing a product for the Booty, we knew we had to address the obvious — we want people to feel beautiful and confident in the skin they’re in,' she said.

Thanks Lopez:'When developing a product for the Booty, we knew we had to address the obvious — we want people to feel beautiful and confident in the skin they’re in,' she said Chem lab:And she added that it is 'all about confidence' for women which she hopes to provide with her products that she made with the help of 'chemists''We knew we could measure efficacy and prove the science, but it was equally as important to measure the user perception and prove increased confidence…'And we did just that with.