Cynthia Littleton Business EditorJennifer Aniston has teamed with Web3 animation studio Invisible Universe to develop a character, Clydeo, inspired by her real-life dog, Clyde.The “Friends” and “Morning Show” star has also participated with a number of other industry boldface names in the $12 million Series A fundraising round for Invisible Universe.
The capital campaign for the content banner headed by Tricia Biggio was led by Alexis Ohanian’s Seven Seven Six, the private investment firm he co-founded with former Pixar and Reddit executive Katelin Holloway.Invisible Universe is already in business with tennis superstar Serena Williams, who is married to Ohanian.
The company is developing an animated character franchise based on Qai Qai, the doll embraced by the couple’s daughter, Olympia Ohanian, who will turn 5 on Sept.
1. Prominent digital media investors who joined Aniston in investing in Invisible Universe include NFT heavyweights Dapper Labs, Will Smith’s Dreamers VC, Cosmic Venture Partners, Brent Montgomery’s Wheelhouse and Zillow co-founder Spencer Rascoff’s 75 and Sunny.Aniston was game to partner with Invisible Universe because the company offered her the chance to have a strong hand in the development of the character.
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