Jennifer Aniston Goes Incognito for a Trip to Ulta to Celebrate Her Brand LolaVie In-Store Launch

usmagazine.com:

The perfect disguise … sort of! Jennifer Aniston paid a low-key visit to Ulta to celebrate the in-store launch of her beauty brand, LolaVie. “This is very exciting,” Aniston, 54, said in a video shared via Instagram on Saturday, May 13. “We’re at Ulta, and we’re going to sneak in.

LolaVie is launching,” the Friends alum explained before putting on a floppy hat and oversized sunglasses to be incognito. “We’re going to go see what it looks like.

Let’s go!”  The clip then transitioned to show Aniston walking into the store without being recognized. The Murder Mystery actress briefly spoke to a sales representative before basking over the LolaVie display of shampoos, conditioners, hair oils and more.

After taking it all in, Aniston purchased a few items and left. “This is so exciting,” she said while taking her products out of the shopping bag.