Jeff Bezos was an incredibly successful businessman. In the ‘90s, he launched Amazon.com, changing the face of bookselling and the landscape of online shopping.
Nowadays, Bezos has a networth of $142 billion, making him the second richest man on Earth after Elon Musk. Here are five of his most important tips for entrepreneurs: Jeff Bezos and Lauren Sánchez spotted enjoying a leisurely walk in the park on Christmas EveLauren Sanchez to be honored for her accomplishments in aviationOne of the keys to Bezos success is to add a personal touch to his businesses, favoring small starts before taking on bigger steps that the company might not be prepared for. “It’s hard to remember for you guys, but for me it’s like yesterday I was driving the packages to the post office myself, and hoping one day we could afford a forklift,” Bezos said to Fast Company.
Bezos also favors taking risks, claiming that it’s the only way to experience rewards. In a 2018 letter to shareholders, Bezos discussed the failure of the Fire Smartphone and the success of the Amazon Alexa, two technologies that were being developed at the same time. "As a company grows, everything needs to scale, including the size of your failed experiments.
If the size of your failures isn't growing, you're not going to be inventing at a size that can actually move the needle." Bezos believes in “Customer obsession,” making it into one of the principles of Amazon.
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