Labor Day weekend saw blockbusters old and new buoyed by cheap tickets, as was a limited openings like Saloum with multiple sold out screenings at two theaters, including every showtime on Saturday.Over 3,000 theaters, including IFC Center and Alamo Drafthouse LA, where the French-Senegalese indie film began a qualifying run, offered $3 tickets for National Cinema Day.
The promotional event is seeing preliminary box office returns of $24.3 million dollars for Saturday, according to Comscore.
That’s 9% ahead of the preceding Saturday, even with discounted admissions, but strongly favored re-releases from Spider Man: No Way Home from last year to Jaws, from 1979, and tentpoles that have been in theaters for weeks and months led by Top Gun: Maverick.
The box office was up 100% on Saturday from Friday but skewed heavily to its top ten titles.Those did not include Focus Features’ Honk For Jesus.
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