Jared Leto, 50, rocks pink highlights and a blazer as he celebrates launch of his new beauty brand

dailymail.co.uk:

Jared Leto looked effortlessly cool while celebrating the launch of his upcoming beauty brand, Twentynine Palms, at Dover Street Market in New York on Wednesday.The Morbius actor, 50, rocked pink ombre highlights in his brunette shoulder length hair, and went shirtless underneath an oversized grey Gucci blazer for the occasion.The Academy Award winner was joined by his business partner Jonathan Keren, who co-hosted the event with him.

New business: Jared Leto, 50, looked effortlessly cool while celebrating the launch of his upcoming beauty brand, Twentynine Palms, at Dover Street Market in New York on WednesdayLeto paired his outfit with black slacks and black leather loafers, and accessorized with chunky silver rings.

The method actor - who lives a vegan lifestyle and abstains from alcohol and coffee - also wore two silver chains around his neck and rocked a scruffy beard.Meanwhile Keren was casual cool in a plaid button-up over a black tee, and black jeans.

Business partner: The Academy Award winner was joined by his business partner Jonathan Keren, who co-hosted the event with him Beauty guru: The Morbius actor rocked pink ombre highlights in his brunette shoulder length hair, and went shirtless underneath an oversized grey Gucci blazer for the occasion Inside the event Leto was pictured posing with some his beauty products, which he allowed his guests to test out.Twentynine Palms will be available for purchase on October 25, through their website as well as in-store at Dover Street Parfums Market in Paris and at the Dover Street Markets in New York City, Los Angeles, and London.The 11-piece range of gender-neutral skin care products will include a $97 eye cream, a $95 clay face mask, an $87 moisturizer, a $69 serum.