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40 years ago, Jane Fonda revolutionized at-home fitness with her culture-shifting “Jane Fonda Workout” videos that were released on VHS tapes.
Now she’s teamed up with H&M for the launch of their new activewear line called H&M Move.Fonda stars alongside choreographer JaQuel Knight (known for his work on Beyoncé’s “Single Ladies” and “Formation videos) in the brand’s movement-focused campaign imagery.
In one image, Fonda is photographed in a grand plié pose, an ode to the actor and activists beginnings as a ballet dancer. Others show her mid-jump in poses that you would see in her campy aerobic routines throughout the ’80s.The collection, which launched on H&M’s website today, includes a wide range of basic activewear pieces such as leggings, sports bras, sports shorts, muscle tees, track jackets and tote bags.
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