James Bond Producer Says They ‘Haven’t Even Begun’ Reinventing Franchise After Daniel Craig’s 007 Retirement: There’s a ‘Big Road Ahead’
variety.comValerie Wu Intern Fans of the iconic British secret agent James Bond will have to wait a while to see who the next 007 will be, according to franchise producer Barbara Broccoli.
In a recent interview with The Guardian, Broccoli shared that executives “haven’t even begun” modernizing the franchise, adding that there is a “big road ahead” before the James Bond character is “reinvented for the next chapter.” Broccoli praised what Daniel Craig, who retired from the role of James Bond in 2021 after the release of “No Time to Die,” brought to the character. “Daniel [Craig] gave us the ability to mine the emotional life of the character … and also the world was ready for it,” Broccoli said, adding that she wanted to “focus on what a 21st-century hero would look like.” As for the character itself, it’s clear to Broccoli that James Bond exists as a product of the times. “I go back to ‘GoldenEye’ when everyone was saying, ‘The cold war is over, the wall is over, Bond is dead, no need for Bond, the whole world’s at peace and now there’s no villains’ — and boy was that wrong!” Broccoli emphasized.
Although it might be a while until a new Bond film appears in theaters, audiences can stream the series “007 Road to a Million,” the first appearance of the James Bond brand in unscripted TV.
Hosted by “Succession” star Brian Cox, this global adventure series will follow pairs of contestants as they navigate challenges set in Bond-related locations.
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