It's hard to believe that this year marks a decade since James Arthur won The X Factor. In the ten years since, James has survived a transformative shift in music consumption, released 4 UK Top 10 albums and famously faced the trials and tribulations of life in the public eye.
Now, as he releases his brand new single Lose My Mind - a collaboration with You Me At Six frontman Josh Franceschi - James explains why he's leaning into his alt-rock roots and how he'd never have predicted such success beyond the TV talent show.
Chatting to OfficialCharts.com, James said: "I feel very at home with the alt-rock sound of this song. It's nice to be able to release a song in that world, I love guitar music and I like the emo thing.
When I made [2021 album] It'll All Make Sense in the End, I was worried I'd missed the resurgence of that music, but it's coming to the boil and I might just catch the wave.
Read more on officialcharts.com