HBO Max, “Minx” is a period-piece comedy set in the early 1970s. It follows Joyce (Ophelia Lovibond), an earnest Vassar-educated feminist who’s trying to launch a women’s magazine called “The Matriarchy Awakens,” which has more substance than the typical beauty and housekeeping tips.
Unfortunately, when she tries to get funding, nobody is interested – except for friendly and mildly sleazy publisher Doug (Johnson), who has been successful in publishing pornographic magazines.
Doug agrees to be Joyce’s publisher and to give her an office and a staff — as long as Joyce gives her idea a sexier angle and changes the magazine’s name to “Minx.” Together, the unlikely duo team up to create the first women’s erotic magazine.“It doesn’t feel like the show is a lesson.
It feels like it’s entertainment that’s about stuff, and the characters are rich and three dimensional. And, there’s a penis montage in the pilot, which I wanted to see how they were going to pull off,” said Johnson, best known for “New Girl,” and “Spider Man: Into the Spider-Verse.”Johnson said that series creator Ellen Rapoport sent him a documentary about the making of Playgirl, which helped him prepare for the role. “She said, ‘This is kind of the feeling of it.’ So that was the research I did, and she sent me a bunch of Playgirls from the ’70s.
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