Sofia, a grad student living in New York City, told me her jade roller habit was born of necessity. “I have rather long acrylic nails, and I felt I was wasting a lot of product—and money—getting it caught on my nails and cuticles or absorbed by my fingertips,” she says. “So I’ll use my spatula or spoon to put dots of serum or moisturizer on my face and slowly use the jade roller to spread it out over my skin.” She rolls for about 20 seconds, after which the formula seems to sink in. “Even if you’re skeptical about whether it helps things like circulation and collagen production, it’s good if you want a gentle face massage without all the tugging and pulling,” she says.
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