J. Cole has confirmed his involvement in the 2012 signing of Kendrick Lamar to Aftermath Records, saying in a new interview that he once hyped Lamar up to the label’s founder and CEO, Dr.
Dre.The topic came in a new interview with Nardwuar, who stunned Cole with the deep-diving question, “J. Cole, did you tell Dr.
Dre about Kendrick?” After a 15-second pause – during which Cole looked back and forth between Nardwuar and the camera – he responded: “Who told you that?
Who gave you that piece of information?”But after his initial shock, Cole admitted: “The answer is yes, I did. I’m not gonna say I was the first to tell him… When I brought him up to Dre, I was like, ‘Yo, you know what you gotta do.” Cole noted that he first clued Dre onto Lamar.
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