ITVX, Apple TV+ Show Growth Despite Drop in U.K. Streamer Subscriptions – Global Bulletin

variety.com:

K.J. Yossman ITVX and Apple TV+ have bucked the U.K.’s downward trend in streamer subscriptions by showing strong growth. According to the analysis from consultancy Kantar, the number of households in the U.K.

that subscribe to at least one streaming service fell in the first quarter of 2023 compared to the first quarter of 2022. The first three months of this year showed 16.10 million households subscribed to at least one streamer while the first quarter of 2022 the figure was 16.91 million and the figure for the same quarter in 2021 was 16.95 million.

Despite the consistent drop over the last two years, the research showed that ITVX’s premium service – which launched in the last quarter of 2023, replacing ITV’s previous streaming platform ITV Hub – gained the most number of new SVOD subscribers in the quarter.

They were followed by Apple TV+. Netflix saw the largest “absolute losses” in subscriber numbers, Kantar said. Tobi de Graaff joins Sky Studios as SVP for commercial where he will oversee commercial and co-production partnerships, including Sky Studios’ distribution partnership with NBCUniversal Global Distribution.