ITV Wins Big With Football, As Scottish Fans Tune In For Record-Breaking Euros Defeat
deadline.comThe European Football Cup tournament has got off to a cracking start – for broadcasters at least – with Friday evening’s opening match between host nation Germany and Scotland watched by an average of 5.8million viewers, with a peak of 9.8million.
The UK’s two main broadcasters ITV and BBC are sharing the spoils of the month-long competition, with Friday’s opening match being shown by ITV.
This primetime audience was a big jump on that for the opening match for the last Euros. When the BBC aired Turkey vs Italy in 2021 (Euro 2020 delayed by a year due to Covid), its average audience was 5.2m with a 6.9m peak.
While the ardent Scottish football fanbase will have significantly boosted Friday evening’s viewing figures, ITV’s smiles won’t reach Scotland today, still recovering from being on the wrong side of the biggest-ever win for the host in the European Championships and also the biggest margin for victory (make that defeat if you’re Scotland) for any side in the opening match of the tournament.
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