ITV's Loose Women, GMB, This Morning and Lorraine facing crisis talks over 'trouble' with ratings
dailyrecord.co.ukLoose Women, Good Morning Britain, This Morning and Lorraine are in the midst of crisis talks as they grapple with a significant drop in viewership.The daytime TV favourites are staring down the barrel of pay freezes and potential redundancies as ITV chiefs scramble to mitigate the financial fallout from a ratings slump.
The network is reportedly resorting to drastic measures to trim expenses on some of its most popular programmes.There's chatter that shorter three-month contracts may become the norm over longer-term agreements for employees, and freelance staff might face cuts.Even the annual ITV summer bash, a highlight where top stars mingle and unwind, is under threat of cancellation.
According to reports, ITV's daytime supremo Emma Gormley has convened meetings to deliver the sobering news impacting the four mainstay shows.
Staff from Loose Women, Good Morning Britain, This Morning and Lorraine were apparently presented with a graph illustrating their sharp ratings nosedive, reports the Mirror.
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