ITV “Emerging From Worst Effects Of The Pandemic” As Revenue Rises $516M
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deadline.comUK commercial broadcaster ITV has said that the worst of the coronavirus pandemic is behind it after the company’s total revenue rallied £372M ($516M), or 26%, in the first half of 2021.ITV’s total sales hit £1.8B in the first six months of the year after a return to form for ITV Studios, the production arm responsible for global hits including Love Island, The Voice, and Line Of Duty.ITV Studios’ revenue climbed 26% to £798M in the first half of the year as the majority of its shows returned to production.
ITV said the production arm also delivered programs ahead of schedule.As well as a recovery at ITV Studios, ad revenue also compared favorably with the first half of 2020, when the market fell off a cliff during the first UK lockdown.
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