ITV bosses have talked up the Plimsoll Productions and Ben Stephenson deals as “ticking the box on genre and geography” and detailed how soon-to-launch streamer ITVX will attract bigger audiences.
Over the past weeks, ITV Studios has closed huge deals to acquire a majority stake in Hostile Planet and Tiny World producer Plimsoll for £103M ($126M) and set up a transatlantic talent label within the production arm for former Bad Robot exec and BBC Drama Controller Stephenson.
Speaking to the press after the unveiling of ITV’s half-year results, CEO Carolyn McCall said the pair of landmark deals “tick the box on genre and geography,” allowing the production/distribution arm to move into a new space, natural history, and helping with the push to make more high-end scripted hours and work more regularly with U.S.
streaming platforms. She praised Plimsoll for being a “rare asset in the world of production, doing something specific and doing it brilliantly.” The pair of deals demonstrate “two very different strands of our strategy,” added McCall, one being an acquisition of a company “with a very strong infrastructure of its own” and the other being an individual setting up a label.
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