Original Italian film and TV shows drew a record €1.4b ($1.38b) in investment in 2021, according to a new study by local producer body APA.
The report, which was unveiled at Italy’s MIA Market last week, suggested there was between €1.42b to €1.47b ($1.38b-$1.43b) in investment in original Italian TV and film productions last year.
The association said this “conservative” estimate was 37% more than in 2017 when investments came in at €1b ($980m). The report calculated a compound annual growth rate (CAGR) in investment of 8.2% over the four years to 2021.
Breaking the figure down, the study showed that roughly 70% of the investment had gone into productions destined for release on traditional broadcast networks or streamers.
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