It Ends With Us filmmaker and star Justin Baldoni has hired crisis PR vet Melissa Nathan of The Agency Group as rumors ramp up about the locking of horns between the pic’s star and producer Blake Lively and him.
Baldoni’s Wayfarer Studios co-financed the $25M production with Sony based on the bestselling Colleen Hoover novel. The pic overindexed at the box office from a $15M projection on tracking three weeks ago to an astounding $50M opening last weekend.
However, in the walk-up to the pic’s opening, rumors began to swirl, particularly among fans on TikTok, that there was a big fight between Baldoni and Lively.
Fans pointed to myriad examples, read the duo didn’t take photos together at the Aug. 6 NYC premiere; Baldoni arrived very early and Lively later.
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