Issa Rae Recalls The First Time She Pitched Her TV Show To A Hollywood Exec

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Insecure, she’s an executive producer of HBO’s A Black Lady Sketch Show, as well as creator of Issa Rae Productions, which has an array of projects in the works hiring and featuring Black creatives.“My first Hollywood pitch was kind of unofficial,” she shares. “Basically, I had this web-series.

It was the third web-series I had ever made. The executive was like, yes I saw your show, funny stuff, funny stuff.”“And I was like, um, thank you.”He was like, “yeah, it’s about this Black woman and her Black woman problems, hilarious.”“And I was like, that’s not what it’s about, but okay.”He went on to tell Rae that audiences want to see familiar faces, and that she should switch up the characters to attract more widespread attention.