Jem Aswad-Senior Paris show performer Music Jem Aswad-Senior Paris

Is Taylor Swift Playing the 2023 Super Bowl Halftime Show?

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variety.com

Jem Aswad Senior Music Editor When the NFL announced at midnight ET that Apple Music is the new sponsor of the Super Bowl Halftime Show, the Swift-iverse went into overdrive speculating that Taylor Swift will be the performer: The announcement was made at midnight, Taylor releases her new music at midnight (er, like 99% of all major artists in the streaming age) and her new album is called “Midnights.” With no disrespect to the Swifties, there are actually many more-tangible reasons why Swift seems a likely front-runner for the Super Bowl Halftime Show — which, with an estimated 103 million viewers this year, is the single largest platform for a music artist in the entire world.

First off, “Midnights” drops on Oct. 21 — and will almost inevitably be followed by a major tour. Swift was scheduled to do a major global stadium tour in 2020 in support of her 2019 album “Lover.” Obviously, due to the pandemic, it was limited to a single preliminary performance in Paris in September of 2019, “City of Lover,” which aired on ABC and remains her last live performance.

Remarkably, “Midnights” will be the sixth album Swift will have released in just over three years: It joins “Lover,” her two pandemic-era albums “Folklore” and “Evermore,” and her two “Taylor’s Version” re-recordings of “Red” and “Fearless” — the rights to which, along with her four other pre-“Lover” albums, were sold in Scooter Braun’s controversial acquisition of the Big Machine Records catalog.

Needless to say, she’s got a lot of material to air. All of which dovetails into the fact that the Super Bowl is more-often-than-not used as a teaser for a major tour.

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