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Is Nickelback Cool Enough for TIFF? Festival CEO Questioned Whether to Accept Band’s Doc: ‘F— It, Hell Yes’

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variety.com

Rebecca Rubin Film and Media Reporter Justice for Nickelback? “Hate to Love,” a documentary about one of the most ragged on bands of all time, had its world premiere on Friday afternoon at the Toronto Film Festival and (maybe?) shed new light on the Canadian rockers.

But given their reputation on some corners of the internet, Cameron Bailey, the CEO of TIFF, admits he questioned whether or not to program the film as part of this year’s lineup. “We talked about it and thought, ‘Are we still going to be cool and artsy if we invite this film?'” He says the ultimately decided to say, “Fuck it, hell yes.” Leigh Brooks directed “Hate to Love,” a profile of the multi-platinum music group behind hits like “Rockstar” and “Photograph,” along the way charting their humble origins and evolution from mainstream success to arguably rocks greatest punchline… and punching bag.

Formed in 1995, Nickelback is composed of lead guitarist and vocalist Chad Kroeger, rhythm guitarist and keyboardist Ryan Peake, bassist Mike Kroeger and drummer Daniel Adair. “How can you not like the band?” producer and radio DJ Ben Jones asked the audience at Roy Thompson Hall.

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