A post shared by Kim Kardashian West (@kimkardashian) on Sep 8, 2020 at 2:34pm PDTThey’ve spawned a million imitations - you only need to scroll through Instagram or YouTube to see beauty videos of young girls trying to recreate a Kardashian ‘look’, and the 2010s will forever be defined as the decade that created the ‘Instagram’ face.
I’m not saying they are thriving on the insecurities of a younger generation who are looking for role models in this social media-obsessed age but the pressure to look a certain way is extremely strong - even for women in their 30s and 40s, who are constantly bombarded with these beauty ‘ideals’ on social media.
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