Irn-Bru hijack Lewis Capaldi's half-naked billboard photoshoot with cheeky ad campaign

dailyrecord.co.uk:

Irn-Bru have hijacked Lewis Capaldi's naked billboard and turned it into their own cheeky ad campaign. The 25-year-old singer unveiled his brand new billboard to promote his upcoming single Forget Me, which is set to be released on Friday, September 9.

The Someone You Loved singer stripped off everything but his boxers and sunglasses to celebrate his return to music. The West Lothian star announced the news of his highly anticipated new music during a TikTok live last week as he performed at the O2 arena in London.

However, now Irn Bru have revealed a revamped version of Capaldi's bold advertisement. The Irn-Bru official Twitter account wrote: "Fixed it pal," alongside a winking emoji as they tagged the Bruises singer.

Alongside the post, the company shared an edited version of his ad where instead of white briefs, Capaldi is wearing orange and blue boxers holding a tin of the fizzy drink instead of his original cocktail.They have also renamed the popular singer as 'BRUis Capaldi'.Fans loved the new version of the ad and took to Twitter.