INTERSTELLAR NOW.” “Right now?” she said. “Right now!” he replied, before revealing a hidden cost on the back of the sign: “1 HUG.” She happily paid his price for the rare commodity: a matinee seat for a film that came out a decade ago.
In secondary markets online, tickets to Christopher Nolan’s 2014 space epic had been listed for weeks for as much as $215, after all 166 Imax screens sold out for the duration of the rerelease.
Last weekend, “Interstellar” pulled in $4.57 million domestically, more than any new movie, and, at $27,500, a higher per-screen average than top grossers “Moana 2” and “Wicked.” Demand is so high, in fact, that Imax is expanding the theater count for next weekend.
The accomplishment is the latest example of how legacy films have swung back in fashion at the cinemas, as studios look to leverage their library titles and exhibitors face a post-pandemic, post-strike Hollywood with fewer tentpole movies per year.
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