International Disruptors: Arcade Media’s Jordan Schwarzenberger On Managing A Group Of Creators Who Have More Than Six Billion Views, How The Creator Economy Is Evolving And Why The Sidemen Are YouTube’s Equivalent Of Bob Dylan
deadline.comWelcome to Deadline’s International Disruptors, a feature where we shine a spotlight on key executives and companies outside of the U.S.
who are shaking up the offshore marketplace. This week, we’re talking to Jordan Schwarzenberger, one of the founders of Arcade Media, a London-based management company that manages YouTube megastars the Sidemen.
Schwarzenberger has used skills honed as an agent to help the group of creators move to new levels. The Sidemen are, in their words, “a group of friends with a few videos online.” Those “few” videos have generated six billion views on YouTube, and spawned chicken shops, a vodka brand, hotel projects, clothes, and a film telling the story of how a group of friends who started out playing video games together became the biggest crew of digital creators in Europe.
Their management company is Arcade Media, founded by Jordan Schwarzenberger, Aaron O’Neill and Sam Unwins. From Vice To YMU Via LadBible Schwarzenberger was still in his teens when he scored a job at Vice, before then landing a gig as a strategist within the walls of digital content giant LadBible.
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