With Australians, more price-conscious than ever, consumer behaviour researcher Nikita Garg from the University of New South Wales Business School said supermarkets were using sneaky tactics to attract customers, "because once they're in, they will likely end up buying a lot more than expected." "It's best to be aware of consumer psychology that supermarkets use to market their products.
If consumers are more aware of these tactics, they can be more mindful of where they want to rely on these and where they want to be wary of such tactics." RELATED || Coles launches affordable bulk buy range "It's also important to note that this is not just relevant to in-store supermarket shopping.
Online shoppers should be wary of similar tactics too," the Professor added. Here's what tactics you should be looking out for.....
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