EXCLUSIVE: Sky wanted to start 2023 with a bang. Comcast’s European pay-TV giant gathered journalists at London’s salubrious Soho Hotel and laid on a banquet table heaving with Danish pastries.
A smorgasbord of upcoming Sky content was also on the menu, but there was really only one show on everyone’s lips. The Last of Us had recently premiered and Pedro Pascal’s blockbuster apocalypse series was in the mood to steal Sky’s thunder.
Sky is the home of HBO content in the UK and people who know the business will tell you it is both a blessing and a curse. In many respects, it is the diamond-studded crown atop Sky’s £500M ($630M) original content pile, but industry insiders say the headgear weighs heavy.
HBO makes some of the best television in the world by any standard, meaning Sky is subscription bait for Succession and Game of Thrones fans.
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