Will Smith county Banks show Racing Cooper Will Smith county Banks

Inside Peacock’s Race to Get Will Smith’s ‘Bel-Air’ Ready for a Super Bowl Sunday Kickoff

Reading now: 367
variety.com

Diane Garrett NBCUniversal’s Peacock service has yet to score a breakthrough hit comparable to its streaming rivals. But the first-time showrunners of the Will Smith-produced “Bel-Air” are bullish about their ability to do so, given its iconic roots and the marketing push surrounding its Super Bowl Sunday debut.“I love our position,” says Rasheed Newson, co-showrunner with T.J.

Brady, his longtime writing partner, who suggests that the show could provide a transformative role on the service akin to “Breaking Bad” on AMC during its early forays into original programming.NBC will air a custom spot during the big game on Feb.

13 to encourage pigskin viewers to sample the show, a dark reimagining of 1990s hit sitcom “The Fresh Prince of Bel-Air” that was inspired by Morgan Cooper’s 2019 viral video revisiting the NBC series that starred Smith.

Peacock also hosted a Philadelphia-flavored premiere party Feb. 9 (yes, cheesesteaks were on the menu), promotional tie-ins and social media takeover ad campaigns.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA