If Barbie had a CV, hers would shine like no other.Three years before Neil Armstrong walked on the moon, she was an astronaut.
In a time when men dominated boardrooms, she smashed the glass ceiling and became a CEO. And now, in 2023, she’s the main attraction in a film starring Margot Robbie as Barbie and Ryan Gosling as Ken. “Most toy brands last three to five years but Barbie is going to be 65 next year.
It’s like she’s a celebrity,” says Kim Culmone, Mattel senior vice president and head of design for fashion dolls. “Barbie is both timely and timeless.
I think that’s the secret to her success.” Despite her Hollywood status, the famous doll comes from humble beginnings. Created in 1959, Barbara Millicent Roberts – yes, that’s Barbie’s real name – was the brainchild of mum Ruth Handler, who noticed that there were no adult figurines on the market for her daughter to play with.
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