Alison Hammond took to Instagram to excitedly announce her collaboration with fashion brand In The Style earlier this week.The popular TV presenter revealed the news online with a series of snaps showing her in front a bus sporting the brand's logo and her name.
She described it as a 'pinch me' moment and told fans she was dedicated to creating the 'most inclusive collection out there'.
Alison joins the likes of Stacey Solomon, Love Island star Liberty Poole, and Dani Dyer on the list of stars to bag their own collection with In The Style.
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