Indonesian Distribution in Focus at Busan Market
variety.comNaman Ramachandran Distribution in Indonesia was the subject of a lively debate at the Busan International Film Festival‘s Asian Contents and Film Market.
With 277 million people, Indonesia has one of the largest populations in the world. However, geographically it is an archipelago and for its population, the country is under-screened with just 2,300 cinema screens.
Despite this, box office is booming. The 2022 total surpassed pre-pandemic 2019 levels, with more than 54 million admissions.
Indonesia also operates under a unique distribution model in that there are no independent distributors. Producers instead deal directly with the country’s three major multiplex chains and a smattering of small cinemas in second and third tier cities. “The country’s span is from Dublin to Istanbul, but we have only 2,300 screens,” said producer Angga Dwimas Sasangko of Visinema, whose “Ali Topan” is screening at Busan.
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