Indie Production Alliance the Creatives Looks to Lure Investment, Forge Unified Front Against Market Challenges: ‘Together, We Are Stronger’
variety.comChristopher Vourlias French media executive Romain Bessi, who as Variety exclusively announced has been named CEO of the alliance of independent production companies known as the Creatives, said on Tuesday that the group is now searching for financing that will allow it not only to remain competitive in a difficult market but to continue to grow its reach. “We need to invest in people, in development.
We need to invest in a few things in order to grow faster and grow stronger,” Bessi told an industry audience at Rome’s MIA Market. “For that, we need a partner.
We don’t want to sell the Creatives. We want to find a partner to join us and reach another level.” The Creatives was launched in 2021 as a long-term partnership between its member companies to forge co-productions, launch strategic joint ventures, share information and combine networks.
The decision to hire Bessi, who played a key role in building France’s Newen Studios and Studiocanal into international powerhouses, was born out of a joint desire to formalize the group’s activities in response to the increasingly challenging market conditions for indie producers. “There was a pressure from all of us to take ourselves to the next step and see how we could work together more formally, and how our companies could be integrated more,” said U.K.
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