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India Vies for Global Production Hub Status With Attractive Filming Incentives

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Naman Ramachandran India is making a concerted push to become a global production hub with enhanced incentives, diverse locations and a strong presence at Cannes.

It is a record year for India at Cannes, with its first title in competition in 30 years, Payal Kapadia’s “All We Imagine as Light,” and seven more Indian or Indian-themed films across the festival’s various strands.

In addition, the country has a strong Cannes Film Market presence, while the Federation of Indian Chambers of Commerce and Industry, on behalf of India’s Ministry of Information and Broadcasting (MIB), has organized a range of events aimed at global content co-producers, sales agents and distributors at the India Pavilion on the Croisette. “India has all types of locations, from mountains to beaches, to city life to villages to countryside.

Everything is there from modern places to old monuments,” says Prithul Kumar, joint secretary (films) at the MIB and managing director of India’s National Film Development Corp. “Filmmaking requires much more support than just the location.

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