India Box Office Hits Record $1.47BN In 2023 But Admissions Remain Below Pre-Pandemic Levels
deadline.comEXCLUSIVE: India’s box office revenue reached a record $1.47BN (Rs122.3BN) in 2023, a 15% increase over the previous year, according to a report from Mumbai-based Ormax Media.
But growth was partly due to rising ticket prices as admissions have still not recovered to the same level as 2019. In comparison, India had total box office of $1.31BN (Rs109.5BN) in the pre-pandemic year of 2019, now the second highest year on record, but admissions in that year stood at 1.03 billion, compared to 943 million in 2023.
Meanwhile, average ticket prices increased to $1.6 (Rs130) in 2023, an increase of 9% compared to 2022 and a whopping 22% increase over 2019.
A string of big hits in the second half of the year helped the market recover after a lacklustre first half of 2023, with Jawan starring Shah Rukh Khan topping the year-end chart with $88.28M.
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