In 2024, Plaqueboymax became hip-hop’s must-watch streamer

thefader.com:

We'll remember 2024 as the year of clipfarming, 12 months when everyone clamored a little too desperately to go viral on livestreams.

This is especially, or even disproportionately, true for rappers. Historically forward-thinking when it comes to digital platforms, hip-hop artists have often seemed quicker to adapt to new avenues of engagement than their peers, from DatPiff to Triller and beyond.

Previously silly side quests like clowning women during a 20v1 or debuting an On the Radar Radio "freestyle" have since evolved into rites of passage for up-and-coming rappers, fueling memeable moments for everyone from JP to Jorjiana.

At their worst, these mini-platforms can feel like glorified marketing agencies, but the deluge of content still offers a semi-representative sample of trending rap music.