IMDb TV Streaming Service Rebrands As Amazon Freevee

deadline.com:

IMDb TV, Amazon’s free, ad-supported video on demand streaming service, is rebranding to Amazon Freevee, beginning April 27.

The rebranding had been in the works for awhile, with the idea for the new moniker to share the Amazon branding of its parent company.Over the last two years, IMDb TV has tripled monthly active users, fueled by increased distribution and foray into originals.

Following a launch in the UK last September, Freevee will continue its international expansion with a launch in Germany later this year.Additionally, the plan is for Freevee to grow its originals slate by 70% in 2022, including the spinoff of the longest-running Original series for Prime Video, Bosch: Legacy, premiering May 6; a new home-design series, Hollywood Houselift with Jeff Lewis; Greg Garcia’s comedy series Sprung; the Australian crime drama Troppo; and High School, a scripted series adapted for television by Clea DuVall, produced by Plan B, and based on the New York Times best-selling memoir by Grammy-nominated, platinum recording artists Tegan and Sara Quin.

Amazon’s free streaming service will announce additional greenlights at its NewFronts presentation on May 2.“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave.”Additionally, the free streaming service will add exclusive original movies to its slate, starting with a greenlight order for the workplace rom-com Love