IMAX & SM Cinema Expand Partnership In Philippines With Multi-Theater Deal
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deadline.comSM Cinema, the largest exhibitor in the Philippines, and IMAX have pacted for a significant expansion to their longstanding partnership with 10 IMAX with Laser systems in the market.
The deal more than doubles IMAX’s footprint in the market and will bring the IMAX experience to three new locations, as well as seven IMAX with Laser upgrades to existing systems across the SM Cinema network.
Three of the upgraded locations are expected to open in 2024, with the remaining locations set to open before the end of 2026.
IMAX and SM Cinema have been in business since 2006. Excluding this deal, they currently operate nine locations together across the Philippines.
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