There are more box office records for Imax coming out of the just-concluded Chinese New Year holiday with the company notching its biggest ever haul for the annual period.
Grossing $53M, Imax exceeded its previous record of $34M, set in 2023, by a huge 57%. Imax also delivered its highest attendance ever for the Chinese New Year, with 5.5M admissions nationwide, and its best market share ever during the lucrative frame, repping 4.3% of the box office on only 1% of screens.
When the holiday kicked off last week, Imax scored a CNY day-one record, and its biggest percentage of the first-day results ever.
As we reported earlier today, the Spring Festival, as the holiday is also known, set an overall box office record with RMB 9.51B ($1.3B) from January 28-February 4.
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