A global pandemic which closed a majority of the world’s cinemas from 2020-21 just won’t keep large format exhibitor Imax down.This morning, Imax announced that it crossed a $10 billion milestone in its lifetime global box office from narrative, non-documentary feature releases.
The news comes in the wake of the exhibitor and specialty camera corp returning with a record share of the 2021 box office and its best Q4 since 2019.After over 30 years of being a documentary platform and network in science museums and other institutions with movies like T-Rex: Back to the Cretaceous, Imax transformed their business, developing proprietary post production techniques and bringing Hollywood movies to their auditoriums with the re-issue of Ron Howard’s Apollo 13 in 2002.
This spurred a demand from filmmakers, studios, exhibitors and moviegoers, and Imax mushroomed its global network to north of 1,664 screens from multiplexes in 85 countries.As moviegoers head back to the movies during the pandemic, they’re spending big on watching event titles in a premium venues such as Imax.Imax alone drove $36.2M worldwide for the $600.5M global debut of Sony’s Spider-Man: No Way Home.
That repped the biggest global launch for a Sony movie in Imax, 25% higher than Spider-Man: Far From Home (which had China).
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