Iceland shares the secret to getting free shopping in every single store

manchestereveningnews.co.uk:

Iceland is to give food products on the last day of their shelf life away for free to online customers in an effort to reduce waste.

The supermarket says its ‘Free on Last Day of Life’ initiative has the potential to give away more than 1.3 million items worth £500,000 a year to Iceland’s customers while cutting food waste.

All food items ordered and delivered by Iceland have previously had a shelf life of at least two days. The launch across all 1,000 of the supermarket’s sites follows a successful trial in 40 stores with more than 17,000 items given away for free and customers receiving an average refund of £1.58 per order. READ MORE: DVLA issues £1,000 fine warning to drivers going on UK camping holidays The process does not require any