Iceland has announced a major change hitting stores this January which will allow households to bag significant savings. In response to the soaring cost of living across the UK, Iceland is launching its 'Mega Deals' event.
Available in Iceland and Food Warehouse stores and online from January 3 until January 20, there will be an impressive array of offers, including the expansion of their £1 or less range to more than 1,000 products.
Shoppers of the retail giant will also see the return of popular promotions such as 10 for £10 and half-price essentials. A recent study commissioned by Iceland saw that January represents the year's toughest financial challenge for half the population, following the cost of the festive season.
A whopping 50 percent of people are now actively hunting for savings on groceries and everyday items, with 56 percent tweaking their shopping patterns to squeeze every penny.
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