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New York City has been the unwavering home to Alexander Wang‘s eponymous fashion brand since it was created nearly 20 years ago.
In 2022, the company relocated from its original flagship in Chinatown to a brighter, larger space at the South Street Seaport, whose two floors boast views of the Brooklyn Bridge.
These New York roots are what made the Bronx-bred rapper Ice Spice the perfect fit as the star of the luxury brand’s newest campaign, launched Thursday morning.
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