‘Ice Merchants’ Director João Gonzalez & Producer Bruno Caetano On Working From The Subconscious
deadline.comLike many of his other films, João Gonzalez’s Ice Merchants began with an image from his subconscious. He imagined a tiny house attached to a cliff, and the ensuing animation and story excited his producer Bruno Caetano.
The short follows a father and son living in a house attached to the side of a mountain. The pair freezes ice at their home and parachutes down to the valley below to sell their wares.
While animated digitally, the artistic style emulates a hand-drawn pencil on paper look with bold shadows and a limited color palette that contrasts the warm colors of humanity with the cold, harsh colors of the outside world. DEADLINE: Where did the idea for Ice Merchants originate? JOÃO GONZALEZ: Like my other films, I started with an image that comes from my subconscious.
In this case, it was an image of a tiny house attached to a cliff. And when I have one of those images that resonate with me in preproduction, I start to write a lot about that reality.
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