‘I’m a male nanny - single mums like Kim Kardashian are my main clients’

ok.co.uk:

During a recent episode of The Kardashians, Kim Kardashian revealed that she’d hired a ‘manny’, that’s a male nanny, to provide some balance to her “female-dominated” household. “I do think that my household — and even in our family — it’s, like, very female-dominated,” she said. “I really wanted a male around that was going to be picking him up and taking them to sports.” Having split up back in 2021 with Kanye West, with whom she shares North West, 10, Saint, seven, Chicago, five, and Psalm, four, the TV personality also added that she had been “scared out of my mind” to tell the musician about the nanny.

For James McCrossen, who is the founder of male nanny agency Manny & Me, being a manny is nothing out of the ordinary. After setting up the agency in 2016 after eight years of mannying and even more working in childcare, he’s seen an increase in both the number of male nannies and families looking for them. “At the start, it was one of those things where a lot of people didn’t consider it to be a job for men.

When people think of nannies, they think of Mary Poppins,” he says. “I didn’t know any male nannies when I first started. I remember the first time I met another manny on the school run and I couldn’t believe it.

At first I thought he was just a young dad.” Since then, James says that he receives calls each week from people who want to become mannies, with many enquiries coming from teachers and sports coaches wanting to make the transition.