I'm A Celebrity's launch night viewing figures plummet

msn.com:

I'm A Celebrity's launch saw a plummet in viewers by nearly 2million, with a peak of 9million tuning in - in comparison to last year's 10.

9million viewers. The 21st season of the ITV show kicked off in Wales' Gwrych Castle on Sunday evening and numbers from overnights.

tv, show a peak audience on 9m - a fall of nearly 2m on last year's debut, which aired on 15 November 2020. Despite the fall in numbers, the show, which aired from 9pm-10.

40pm, remained the channel's most-watched programme of the weekend, a year on from scoring historic numbers for the launch night in peak lockdown.