I'm A Celeb 'ropes in TikTok stars for new account' to 'appeal to younger viewers'
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msn.comI'm A Celeb, reports say. It's claimed show bosses made the move in a fresh bid to bring in young viewers, in a series that's already been defined by show firsts.The flagship reality bash, set to return to our screens on Sunday, is said to have to have signed up Paul Wood and Paul Klein with a six-figure deal.The duo, known as Woody and Kleiny, made their names on Britain's Got Talent and YouTube.
A telly insider told The Sun : "I'm A Celebrity is going to be very different this year, so bosses are going all out. "Getting on TikTok is all part of ITV's plan.
It's perfect to get younger people interested." I'm A Celeb already boasts a considerable online following, with 1.3 million on Instagram and 1.2 million YouTube subscribers. "[Woody.
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