As he nears his 50th birthday, David Beckham rolled back the years recently when he posed in his underwear for a Hugo Boss ad, bringing back memories from yesteryear.
Today, Beckham revealed he trained for 14 weeks prior to the ad, cutting out “good food and wine” from his diet. “I hung my pants up when I did my last commercial 10 years ago and never thought I’d do it again,” said Beckham, who was at the inaugural MIP London in conversation with Netflix content chief Bela Bajaria. “I told my team I’m not going back in my underwear but then we signed the Boss deal and they said they had an underwear campaign and I was under quite a bit of pressure at that point so I agreed and trained for it.” Beckham revealed an “embarrassing” moment when his mother-in-law came round and said she and her friends were “zooming in” on the ad and “you can see everything.” “I was like, ‘Well don’t zoom in then’,” joked Beckham.
Beckham was the subject of the eponymous Netflix doc series two years ago, which was co-produced by his Studio 99 banner, although he has stressed in the past that he did not have editorial oversight.
A similar Netflix doc about his wife Victoria is currently in the offing from Studio 99 and Dorothy Street Pictures. With some time now having passed since the Beckham doc, the soccer superstar said it showed an “emotional side to sport” that he knew there could be in TV drama or docs. “It was so great to see the people who watched it, loved it, who got so much from it, who said, ‘Thank you for reminding us of the story, I didn’t know you went through those things’,” said Beckham. “Whatever it was, people from the ages 10 to 90 were coming up to me saying it was an incredible doc.” He reiterated previous remarks about
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