K-pop music purveyors HYBE today announced an expanded long-term agreement with Universal Music Group (UMG), providing them exclusive distribution rights across HYBE music for the next 10 years.
HYBE is the home of BTS, Jungkook, and dozens of other K-pop acts. Under the partnership, UMG will further collaborate with HYBE’s global superfan platform Weverse, bringing more of a direct connection between UMG artists and their fandom.
UMG’s Chairman and CEO Sir Lucian Grainge, HYBE’s Chairman Bang Si-Hyuk, and HYBE America’s CEO Scooter Braun put together the deal.
Bang Si-Hyuk, chairman of HYBE, said, “A partnership of this magnitude only comes together when both sides are equally committed to continued growth.
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