Hulu’s ‘Not Okay’ Ironic Content Warning About ‘Unlikable Female Protagonist’ Causes Confusion

variety.com:

Todd Spangler NY Digital EditorPack the littluns off to bed, lower the shades and steel your soul: Hulu is warning viewers that original movie “Not Okay” features “an unlikable female protagonist.”On Hulu, a notice in front of the R-rated movie says: “CONTENT WARNING: This film contains flashing lights, themes of trauma, and an unlikable female protagonist.

Viewer discretion advised.” “Not Okay” stars Zoey Deutch as a villainous, pathologically ruthless internet fame-seeker. It premiered Friday, July 29, on Hulu.Of course, Hulu’s trigger alert about the “unlikable female protagonist” is actually a meta-joke — it’s meant to be cultural commentary about disagreeable women characters being worthy of a mature-content disclaimer on the order of, say, exploding-head violence or graphic nudity.

Note that the original trailer for “Not Okay” features a comically oversize red warning card punctuated with exclamation marks that has the same caution about the film’s unlikable main character.

But without any context, some have taken Hulu’s content warning at face value — leading to a spate of irate, confused and derisive reactions on social media….